Why this new Santa Rosa Dispensary Represents the Future of Cannabis Stores - in The Press Democrat

Before entering the groovy inner sanctum of Doobie Nights, Santa Rosa’s newest cannabis dispensary, Brandon Levine paused in the so-called “Portal of Wonder.” He is the executive director of this psychedelic, 3,700-square-foot space on Santa Rosa Avenue, which is celebrating its grand opening Friday and Saturday.

Pointing to a modernistic lectern where a smiling employee will regulate the flow of traffic into the main sales room, he said, “It will be like checking in for a flight, almost.”